Susan Hershberg — The Risks She Took To Start Her Business

By Marie Bradby

Customers can choose from plenty of desserts and pastries: Dobos torte, flourless chocolate torte with caramel icing, and a strawberry buttercream cake topped with dark chocolate ganache (center, front to back).

The first five years in business for blue-chip caterer and restauranteur Susan Hershberg were really lean. Some of the thousands of followers she has built over the years might remember the first little place she had, Chef’s Choice on Frankfort Avenue, where a hundred people a day would crowd in for the food. It was 1988.

“Because the menu changed all the time—which has been a theme of mine throughout the years—you didn’t know what the food would be, but you knew that it would be fresh and delicious,” Susan says.

How To Develop a Niche Business

By Marie Bradby

Debra Locker simplified her career by changing it when she started her own public relations business. 

Debra Locker was just like any TV journalist, slogging away at multiple stories on deadline and working long hours and holidays.

How She Started Her Social Media Business

by Marie Bradby

Nicole Pullen started her social media marketing firm, Harper Alliance, in April 2015 — less than a year ago. And from the get-go, she says business has been amazing. She feels she’s finally found...

How’d She Get to be President?

by Marie Bradby

Diane Kelton (right) makes sure that the front desk experience sets the tone for customers at Baptist Health/Milestone Wellness Center.

Diane Kelton, Louisville’s doyenne of wellness centers, is living the life of her dreams as president of Baptist Health/Milestone Wellness Center. But to get to the top at the city’s most luxurious gym/spa/rehabilitation facility, she had to turn two of her biggest liabilities into gold medals.